Founder & CEO, True North Motivation
Leadership Consultant & Organizational Culture Strategist
Dr. Orion Jones is a leadership consultant, executive speaker, and organizational culture strategist with more than 20 years of experience spanning higher education, operations management, workforce leadership, athletics, and organizational development. As the Founder & CEO of True North Motivation Consulting, Dr. Jones works with organizations, leadership teams, schools, and community partners to strengthen leadership, workplace culture, accountability, resilience, and organizational alignment through the Inside-Out Leadership framework.
Leadership, Operations & Organizational Development
Throughout his career, Dr. Jones has led large-scale operational portfolios, managed cross-functional teams, and partnered with executive leadership to strengthen organizational performance, workplace culture, and long-term strategic alignment. His experience spans higher education, organizational operations, collegiate athletics, workforce development, and leadership consulting, where he has overseen multimillion-dollar initiatives, operational modernization efforts, and team development across complex organizational environments.
As a former college athlete, head baseball coach, educator, and executive operations leader, Dr. Jones witnessed firsthand how accountability, culture, communication, and identity shape both individual performance and organizational success. Those experiences became the foundation of the Inside-Out Leadership framework and continue to influence his leadership consulting approach today.
Experience & Education
Executive Operations & Organizational Leadership
Led large-scale operational portfolios, workforce teams, and organizational improvement initiatives across higher education, operations management, renewable energy, and infrastructure environments. Managed multimillion-dollar operations and capital projects while strengthening accountability, communication, strategic planning, and organizational performance across complex organizations.
Leadership Consulting & Organizational Development
Provides leadership development, organizational culture strategy, and workforce training designed to strengthen accountability, communication, resilience, and team performance. Integrates real-world executive leadership experience with practical leadership application across businesses, schools, athletic programs, and community organizations.
Operations, Construction & Renewable Energy Leadership
Managed multimillion-dollar commercial construction, infrastructure, and renewable energy projects while leading diverse teams in fast-paced operational environments. Developed firsthand experience in leadership under pressure, workforce accountability, safety culture, and organizational coordination at scale.
Education & Research
Doctor of Education (Ed.D.) in Educational Leadership
Master of Business Administration (MBA)
Dr. Jones’ doctoral research focused on leadership development, resilience, identity reconstruction, organizational culture, and personal transformation through lived experience and leadership application.
True North Motivation & The Inside-Out Leadership Program
Through True North Motivation and the Inside-Out Leadership Program, Dr. Jones works with leadership teams, organizations, schools, colleges, and athletic programs to help individuals strengthen resilience, accountability, confidence, and personal leadership from the inside out.
The program provides practical tools and leadership principles focused on:
- Managing adversity and pressure
- Building self-worth, self-respect, and self-discipline
- Strengthening communication, emotional resilience, and accountability
- Developing identity-centered leadership rooted in character and purpose
The Inside-Out Leadership Program is not built around temporary motivation — it is designed to create lasting personal transformation. By integrating leadership development, lived experience, and practical application, the program helps individuals build internal strength, navigate adversity, and lead with confidence in every area of life.
Dr. Jones’ work is deeply rooted in his own journey through adversity, identity struggles, leadership challenges, and personal growth. That lived experience continues to shape a leadership philosophy centered on resilience, purpose, accountability, and helping others become the best version of themselves.
Because no matter where someone starts, the journey toward their True North begins from the inside out.